Burke helping turn over new Leaf

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09/06/2010 - Toronto, Canada (Sportsbook Betting Lines) - In the past 12 months, the Toronto Maple Leafs have advocated change more than a campaigning politician.

Like a political party during election season, the Leafs are under constant scrutiny. And when the public loses faith in the abilities of the product, it's only a matter of time before an axe falls on someone's head.

First came personnel changes - out with the old and in with the new. Matt Stajan, Niklas Hagman, Ian White, Jamal Mayers, Vesa Toskala, Jason Blake, Alexei Ponikarovsky, Viktor Stalberg and Lee Stempniak were all victims of the winds of change.

Replacing these former representatives of the Blue and White are Dion Phaneuf, J.S. Giguere, Kris Versteeg, Colby Armstrong, Mike Brown, Clarke MacArthur and Brett Lebda to go along with rookie hopeful Nazem Kadri.

Aside from Brian Burke's affinity for North American players, the polarizing General Manager made these moves to change the identity of a brand that was no longer feared, nor respected.

Much like the team he helped create in Anaheim, Burke's mold for success relies heavily on the pit-bull mentality of his players - a cranky, aggressive, never-say-die swagger.

Based on the moves he's made to date, there's no doubt the Leafs will be a much more formidable opponent in 2010-11.

But aside from a revamped roster, Burke's purge on all that was wrong with the club over the past five seasons underwent a cosmetic makeover as well.

Back in June, the club named Dion Phaneuf the 18th captain in team history and the first since Mats Sundin relinquished that honor after the 2007-08 campaign.

On the same day, the refurbished Leafs also unveiled new uniforms. This shrewd move not only symbolized the spawn of a new era, it buried all that remained from a punchless period where a paper-bag became a familiar accessory among fans.

To go along with a new roster, new captain and new uniforms, the Leafs also made a subtle change last week when they introduced a new paint job at center ice of the Air Canada Centre - a row of Canadian flags stretching the span of the red line.

Upon revealing the altered design, MLSE chief executive officer Tom Anselmi said, "It seemed like just another fun little way to express the patriotism of our team, our organization and our fans."

While it may be a minor nuance, it fits in perfectly with the direction Burke is steering this fledgling franchise.

The Maple Leafs have long been considered Canada's team, with all due respect to the Montreal Canadiens, and now Burke is pushing to put theory into practice.

But amidst all the patriotic posturing and restructured team values, success is only weighed in wins and losses.

If Leaf Nation is forced to endure another miserable season, the hope that was used to sell the change that has been made over the past year, could just as easily turn to pessimism and dismay.

Selling a vision is all well and good, but leaving a successful legacy is what matters most. For Burke and the Maple Leafs, this upcoming season represents the beginning of that legacy.

Although Burke is only entering his second full year on the job, if the change that has inspired excitement amongst fans fails, it will not only be devastating to the diehards, it will jeopardize a vision that has closely associated itself with Canadian culture.

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SPORTS BETTING: NFL Football Sportsbook Betting

NFL owners, already life's biggest winners, want to try their luck with the lottery.


That was the news out of their meetings last week, where team bosses voted unanimously to allow stamping state and local lottery tickets with franchise logos, if, ahem, any governments wanted to do a deal.

A shocker: Within days the Pats announced they'd be sponsoring the Massachusetts state lottery, the Skins said they'd slap their sticker on Virginia scratch-offs and the Ravens admitted they were talking to Maryland lottery bosses. In all likelihood, it won't be long before every team is a presenting sponsor of scratch-offs or just plain old pick fives. "The change in policy was approved 32-0," said NFL spokesman Greg Aiello. "So you can expect to see more deals soon."

It's a branding opportunity too big for the owners to ignore, and one a couple of dozen baseball franchises have enjoyed for years. The fact the NFL has been slower to act than those slack-brained Seligites is indicative of its complicated relationship with all forms of gambling. Consider this: Last Thursday, as the Pats and the Redskins finalized their new lottery deals, a lawyer representing the NFL argued before Delaware's Supreme Court that the state's newly signed sports betting law should be repealed.

The NFL betting is the face of opposition to sports gambling . And as much as it would like to share that responsibility with other leagues, that's not going to happen as long as more than 40% of all money legally wagered on games is bet on football. That's why the Brewers can do a multi-million dollar deal with a local casino, or the Celtics can make their own pact with the Mass lottery, and the response is, "Sweet, let's play." But when the NFL does it the stakes are higher, and everyone from NPR's Frank Deford to the Associated Press to the guys blogging at Deadspin will line up to play gotcha.

So I asked Aiello, who surely knew there'd be piling on, how the league can rail against being bait for sports bettors, then allow its franchises to be just that for lotteries, the most insidious and addictive form of gambling around. He emailed me this response: "We are not moral crusaders. NFL personnel are permitted to engage in legal forms of gambling, except for betting on NFL games. We are making a distinction here between the spread of gambling on the outcome of our games and supporting state lottery scratch-off games, that have nothing to do with the outcome of our games."

Here's where I should rip him. But, the thing is, he's right. Not to get Obama on you, but this is a complicated, nuanced issue. As much as lotteries are considered a tax on the poor, the NFL isn't a socially obligated government program -- it's just a business. Scratch-off's help the bottom line, sports betting doesn't. Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors … But when it supports other forms of gaming? Big Deal.

Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors. And it's okay to mutter something obscene when the league pretends gambling doesn't help drive TV ratings and fan interest and put money in owners' pockets. But when it supports other forms of gaming? Big Deal. The Bears should put an orange "C" on every deck of cards dealt at Harrah's in Joliet; the Eagles should slap their logo on roulette wheels at the Borgata in Atlantic City; the Dolphins should hold training camp at the El San Juan in Puerto Rico.

Seriously.

The NFL's problem, when it comes to the gambling world, isn't hypocrisy, it's worse: The bosses lack vision. That's why the league is picking unwinnable fights in Delaware and taking pot shots from critics after making smart sponsorship deals. Roger Goodell and his gang are acting and thinking locally rather than globally, which is rare for them, especially compared to their professional (and amateur) counterparts.

The NBA held its All Star game in Las Vegas and David Stern's kingdom didn't crumble (although the town did bring plenty of players to their knees.) I'd say it's 6 to 5 and pick 'em that Lebron will make a road swing through Sin City before his career is over.

Even the NCAA College Football Betting is more progressive on this issue than the NFL. Several years ago Rachel Newman Baker, college sports' gambling czar, opened a dialogue with Vegas bookmakers to learn about how they do business. She's visited Nevada sports books, studied their operations and listened to how they regulate action. Now she knows she can expect a call from bookmakers, who lose money when sports are fixed, if they think something sketchy is going on in NCAA games. She's not in favor of sports betting, but, as she once told me, "I know it's not going away, either."

The NFL can't seem to accept that. And until it can find peace with the idea, it'll get flack, even when it's right.

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